Let’s be real, I’m not all about that vegan life. I have week’s where I’m 100% okay with not eating meat but it doesn’t last much longer than that. What I am a fan of is the Whole Health Club gym. And why they are vegan, they are also the gym with a kitchen, a love for health and have some killer knowledge on yoga (They don’t even laugh at me when I fall . . . often!)
Whole Health Club has done an amazing job with their marketing, their customer service and even the design in the gym. To put it plainly, their killing it! What they do struggle with is their photography. Hey, no one is perfect! That’s where they called in the professionals to get the headshots of the staff that would not only love but their future customers would love too!
Here’s the thing about today’s business, people don’t just want to go work out or buy a product, they want to get to know the brand (just read about my brand vs. business thoughts on this blog post) Your customers want to connect with you and the Whole Health Club knew that. So to connect with their audience they had photos of the entire staff (bulldog included) to use on the website and in their social media so that you can get to know the faces of the gym before you even step foot inside. Makes things a little less intimidating doesn’t it?!