Instagram recently released archived stories, where little bubbles sit on your profile page and you can save stories you posted into categories that will last forever. Say goodbye to the 24-hour effect and say hello to one more place you cant tell a story and show off your brand.
When I first started using the archived stories I simply saved fun stories I had posted into random categories in which nobody ever really looked at them. Why would they? I'm not Kristen Bell, my everyday life is not nearly as exciting.
What I came to realize is that just like every other social platform this is excellent marketing space. These archived stories could be a way to serve, to tell a deeper story and to offer something that my client really wants. And the more that I look into successful Instagram accounts I'm seeing that I wasn't the only one with this idea.
Currently, I have 5 categories on my profile page; Product, Lifestyle, Photography, Shop, and Blog. Here I showcase my work and tips to offer up something of use to my viewers. I also will show special deals, new products or themes for my shop and post my new blog posts in the blog section. This is what I have going now. But I'm sure in a couple weeks or a couple months I change things up to provide new content and more powerful stories that connect with my audience. This is still a game of A/B testing to see what works, what people resonate with and to keep creating that.
One trend I'm sure you'll notice is the matching cover photos for the bubbles. This is super easy to make! If you have photoshop or Canva you create an image that 1080x1920 and add a symbol in there that will be your cover photo. You can have more images or text around it but that round symbol will be the actual cover. From there you just upload your images to stories and save them to your archive. When you edit your highlights you'll be able to change your cover photo and make it all matchy matchy and beautiful!
The question isn't if you should be using Archived Stories, the question is how will you be using them? I'd love to hear how your making use of this free marketing space! I'm always open to a good idea and to some creative thinking.