Building a brand is a long, long game.
That's why it's hard. Results don't come as quick as your mom's text messages telling you how wonderful you are (and she's right, you are!)
When it comes to your brand, it's important to remember that everything takes time. Finding results, testing new things, getting clients, living the dream, it's all a process. If you don't like that process, it's better to realize it now and find something you do like!
I was recently scrolling through a business Facebook Group I'm a part of and saw a post asking about fear in business. There was a list of problems this person laid out of why they couldn't grow their freelance business and the fear that woke them up at 2 am making them sure that they couldn't do it.
This person has already lost.
Not because they don't have what it takes, not because they aren't talented beyond belief. I honestly know nothing about them other than the fact that they've given up.
The lists of excuses we have in our heads are ourselves setting limits. We are our own worst enemy and have convinced ourselves that we are not good enough, we shouldn't even try, and we should stick to the safe zone.
Building a business is terrifying, it's so much work, it's hard as hell, but I hear it's worth it in the finish line. It comes down to what your end goal is and how much do you like climbing towards that goal. If you aren't passionate about putting in the hours, giving to the process and building this thing, then maybe it's not your dream, and that's okay. If you do love it, and you want to fight like hell for it here are a couple of rules to get you through these 2 in the morning wake up calls.
- Don't believe your thoughts after 10 pm. Your tired brain is the most dangerous thing in the world. It feels real, it makes sense but what you think at 10 pm vs. 10 am are two different things and one doesn't serve you. Lose the 10 pm brain and remember how you feel at 10 am.
- Your mind is a muscle, just like every other part of your body you must exercise it and pay attention to it. The best way to do this is to meditate. Download the app Headspace or my favorite one, Insight Timer and take 10 minutes out of your day to focus on your mind. Just like everything in life you need to practice to get good at it. Don't judge yourself and love yourself for showing up and spending time with yourself. These 10 minutes will go a long way if you do it every day.
- Come from a place of abundance. There is enough work; there is enough time, you are enough, you can do anything you set your mind to. When we wake up, and our first thoughts are "I didn't get enough sleep," "I don't have time to brush my teeth," "I'm not this enough," etc. Do you notice that all of these sentences have the same word in common? ENOUGH! A word I struggle with so much myself. Not coming from a place of abundance will only hurt you. It will slowly break you. Remember there is more than enough to go around of everything. Give yourself time to get ready in the morning, go to bed a little earlier and start saying positive things about yourself. Come from a place of abundance, and you'll start to see your world change.
- Set a schedule for your work life. Here's where I struggle the most. The whole balance thing. With a full-time job, a side hustle, planning a wedding and wanting more time for health and creative practices you could say there aren't enough hours in the day. But that goes against rule number 3- come from a place of abundance. I dedicate 1-1.5 hours in the morning to blog and set up social media. I then go to work for 8 hours, with roughly an additional 2 hours in drive time. When I get home, It's time for a snack and prioritizing the top 3 things I want to get done that evening. When I can, I fit in 15-30 min. of yoga. I'll work on photo editing or reaching out to businesses for work and recently I've been getting back to my art. I'm done with all these things by 8 pm so I can spend time with Clayton.
Change your mindset, get organized and build a community that will support you and the days of fear are a lot less. The reality of it all is that building a business is scary. You are creating something from scratch, you put your heart and soul into it and then offer it to the world with the possibility of rejection. It's not easy, and there is so much doubt that comes with it.
You are not alone.
I see you. I've been there. And you will get through this!
Keep moving forward. Take deep breathes and remember that every business owner, creative, etc. before you have been where you are now, and they survived. You will too.
Now get back to work.